The Business Plan as Marketing Vehicle

Posted in Business Plan Tips, Marketing
By David Kaplan -
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Winning requires the right vehicle. Plans that exaggerate markets overstate┬ásales forecasts, over-hype the business idea or underestimate the competition will not cross the finish line. Investors expect an honest, evenhanded assessment of the opportunity and the risks. Hyperbole will not sell them on you or your business. In fact, it may turn them off entirely. […]

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Look at Your Venture as an Investor Would

Posted in Business Plan Tips, Entrepreneurship
By David Kaplan -
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When you buy candy, you think of it as something sweet. When you sell candy you think of it as a product. A similar dynamic is at play when entrepreneurs write business plans, except that all too often it works backwards. The seller (entrepreneur) sees the sweet upside and the potential investor views the risk […]

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