The Business Plan as Marketing Vehicle

Posted in Business Plan Tips, Marketing
By David Kaplan -
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Winning requires the right vehicle. Plans that exaggerate markets overstate┬ásales forecasts, over-hype the business idea or underestimate the competition will not cross the finish line. Investors expect an honest, evenhanded assessment of the opportunity and the risks. Hyperbole will not sell them on you or your business. In fact, it may turn them off entirely. […]

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