Chinese Math

Posted in Business Plan Tips, Marketing
By David Kaplan -
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At the peak of Silicon Valley ‘s bubble, back in January of 2000, Guy Kawasaki wrote an irreverent article for Forbes Magazine about the poor quality of business plans that inexperienced entrepreneurs were submitting to venture capitalists back in those days.  The article notes a number of common mistakes, most articulated in Guy’s signature tongue-in-cheek style, but […]

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Best Practice for Online Marketing

Posted in Entrepreneurship, Marketing
By David Kaplan -
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The fast-moving world of online marketing has taken giant strides with the advent of social networking.  SEO and SEM are now the basics and MySpace, Linkedin, Facebook and Twitter are all the rage.  As new tools come on line, I pay close attention to what Guy Kawasaki is saying and doing.  He not only stays right on […]

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