Writing a Business Plan is Hard

Posted in Business Plan Tips
By David Kaplan -
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No wonder most entrepreneurs and small businesses don’t have a business plan.¬† Writing a useful business plan requires… Taking substantial time away from other responsibilities to concentrate on growth,¬†competitiveness, planning and writing Ability to “scope” correctly so that the plan contains neither too much or too little information Substantial and relevant research into markets, customers, […]

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The Business Plan as Marketing Vehicle

Posted in Business Plan Tips, Marketing
By David Kaplan -
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Winning requires the right vehicle. Plans that exaggerate markets overstate¬†sales forecasts, over-hype the business idea or underestimate the competition will not cross the finish line. Investors expect an honest, evenhanded assessment of the opportunity and the risks. Hyperbole will not sell them on you or your business. In fact, it may turn them off entirely. […]

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