No wonder most entrepreneurs and small businesses don’t have a business plan. Writing a useful business plan requires… Taking substantial time away from other responsibilities to concentrate on growth, competitiveness, planning and writing Ability to “scope” correctly so that the plan contains neither too much or too little information Substantial and relevant research into markets, customers, […]
Writing a Business Plan is Hard
Posted in Business Plan TipsBy David Kaplan - April 3rd, 2009 Comments Off on Writing a Business Plan is Hard
The Business Plan as Marketing Vehicle
Posted in Business Plan Tips, MarketingBy David Kaplan - November 29th, 2008 Comments Off on The Business Plan as Marketing Vehicle
Winning requires the right vehicle. Plans that exaggerate markets overstate sales forecasts, over-hype the business idea or underestimate the competition will not cross the finish line. Investors expect an honest, evenhanded assessment of the opportunity and the risks. Hyperbole will not sell them on you or your business. In fact, it may turn them off entirely. […]