Look at Your Venture as an Investor Would

Posted in Business Plan Tips, Entrepreneurship
By David Kaplan -
Comments Off on Look at Your Venture as an Investor Would

When you buy candy, you think of it as something sweet. When you sell candy you think of it as a product. A similar dynamic is at play when entrepreneurs write business plans, except that all too often it works backwards. The seller (entrepreneur) sees the sweet upside and the potential investor views the risk […]

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