Business Case Checklist

Posted in Business Plan Tips
By David Kaplan -
No comments

Perhaps the first issue an entrepreneur needs to face is “How strong is the business case for this new venture idea?” Every founder needs to answer that question to prevent over-investing themselves and to be prepared for the legitimate skepticism of others. The list that follows probes the strength of the business case systematically … […]

Read Entire Post »

The Venture Quest

Posted in Venture Capital
By David Kaplan -
No comments

Many start-ups literally spend years chasing venture capital funding. Now, sometimes that perseverance makes sense, but often it does not. Still, once an entrepreneur has decided that her enterprise is suited to VC investment it can be difficult if not impossible to change her mind.

Read Entire Post »

The Business Plan as Marketing Vehicle

Posted in Business Plan Tips, Marketing
By David Kaplan -
No comments

Winning requires the right vehicle. Plans that exaggerate markets overstate┬ásales forecasts, over-hype the business idea or underestimate the competition will not cross the finish line. Investors expect an honest, evenhanded assessment of the opportunity and the risks. Hyperbole will not sell them on you or your business. In fact, it may turn them off entirely. […]

Read Entire Post »