Perhaps the first issue an entrepreneur needs to face is “How strong is the business case for this new venture idea?” Every founder needs to answer that question to prevent over-investing themselves and to be prepared for the legitimate skepticism of others. The list that follows probes the strength of the business case systematically … […]
The Business Plan as Marketing Vehicle
Posted in Business Plan Tips, MarketingBy David Kaplan - November 29th, 2008 Comments Off on The Business Plan as Marketing Vehicle
Winning requires the right vehicle. Plans that exaggerate markets overstate sales forecasts, over-hype the business idea or underestimate the competition will not cross the finish line. Investors expect an honest, evenhanded assessment of the opportunity and the risks. Hyperbole will not sell them on you or your business. In fact, it may turn them off entirely. […]