The Planning Conundrum

Posted in Business Plan Tips, Uncategorized
By David Kaplan -
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Despite obvious benefits, only the very smartest and most disciplined managers actually write and follow business plans Nearly every professional manager knows that planning is crucial to business success.¬† Still, few people actually act on that knowledge.¬† In over 15 years of helping businesses plan their growth, it has become increasingly clear that only a […]

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The Business Plan as Marketing Vehicle

Posted in Business Plan Tips, Marketing
By David Kaplan -
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Winning requires the right vehicle. Plans that exaggerate markets overstate¬†sales forecasts, over-hype the business idea or underestimate the competition will not cross the finish line. Investors expect an honest, evenhanded assessment of the opportunity and the risks. Hyperbole will not sell them on you or your business. In fact, it may turn them off entirely. […]

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