Despite obvious benefits, only the very smartest and most disciplined managers actually write and follow business plans Nearly every professional manager knows that planning is crucial to business success. Still, few people actually act on that knowledge. In over 15 years of helping businesses plan their growth, it has become increasingly clear that only a […]
The Planning Conundrum
Posted in Business Plan Tips, UncategorizedBy David Kaplan - May 21st, 2009 Comments Off on The Planning Conundrum
The Business Plan as Marketing Vehicle
Posted in Business Plan Tips, MarketingBy David Kaplan - November 29th, 2008 Comments Off on The Business Plan as Marketing Vehicle
Winning requires the right vehicle. Plans that exaggerate markets overstate sales forecasts, over-hype the business idea or underestimate the competition will not cross the finish line. Investors expect an honest, evenhanded assessment of the opportunity and the risks. Hyperbole will not sell them on you or your business. In fact, it may turn them off entirely. […]