When you buy candy, you think of it as something sweet. When you sell candy you think of it as a product. A similar dynamic is at play when entrepreneurs write business plans, except that all too often it works backwards. The seller (entrepreneur) sees the sweet upside and the potential investor views the risk […]
Look at Your Venture as an Investor Would
Posted in Business Plan Tips, EntrepreneurshipBy David Kaplan - November 1st, 2008 Comments Off on Look at Your Venture as an Investor Would