Red Sneakers

Posted in Business Plan Tips, Marketing
By David Kaplan -
1 comment

Several years ago a client asked me to read a business plan he had written to raise the funds needed to take his invention to market.  The plan described a kind of helper spring to improve the handling of heavily-loaded pick-up trucks. In the marketing section of the plan, he referred to the market opportunity as “within the nearly $100 billion auto […]

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