Red Sneakers

Posted in Business Plan Tips, Marketing
By David Kaplan -
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Several years ago a client asked me to read a business plan he had written to raise the funds needed to take his invention to market.  The plan described a kind of helper spring to improve the handling of heavily-loaded pick-up trucks. In the marketing section of the plan, he referred to the market opportunity as “within the nearly $100 billion auto […]

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Look at Your Venture as an Investor Would

Posted in Business Plan Tips, Entrepreneurship
By David Kaplan -
Comments Off on Look at Your Venture as an Investor Would

When you buy candy, you think of it as something sweet. When you sell candy you think of it as a product. A similar dynamic is at play when entrepreneurs write business plans, except that all too often it works backwards. The seller (entrepreneur) sees the sweet upside and the potential investor views the risk […]

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