Investors generally read only a fraction of the many plans that entrepreneurs send them. They tend to take less seriously plans that appear amateurish. One sure sign of an amateur business planner is that the submitted plan appears in one of the familiar formats of business plan software. Format generally does not matter much in […]
Business Plan Software
Posted in Business Plan TipsBy David Kaplan - December 9th, 2008 Comments Off on Business Plan Software
The Business Plan as Marketing Vehicle
Posted in Business Plan Tips, MarketingBy David Kaplan - November 29th, 2008 Comments Off on The Business Plan as Marketing Vehicle
Winning requires the right vehicle. Plans that exaggerate markets overstate sales forecasts, over-hype the business idea or underestimate the competition will not cross the finish line. Investors expect an honest, evenhanded assessment of the opportunity and the risks. Hyperbole will not sell them on you or your business. In fact, it may turn them off entirely. […]