A client emailed the other day to ask for help in preparing his pro forma financial statements, the three to five year profit and loss statement and balance sheet that generally accompany business plans. He told me that he knew the cost to have his product manufactured and packaged and the that he had also […]
What is the Value of Pro Forma Financials?
Posted in FinancesBy David Kaplan - March 31st, 2011 No comments
Look at Your Venture as an Investor Would
Posted in Business Plan Tips, EntrepreneurshipBy David Kaplan - November 1st, 2008 No comments
When you buy candy, you think of it as something sweet. When you sell candy you think of it as a product. A similar dynamic is at play when entrepreneurs write business plans, except that all too often it works backwards. The seller (entrepreneur) sees the sweet upside and the potential investor views the risk […]